Workshop Presentation Outline

I. Introduction

A. Overview of "The Lean CMO" concept

II. Key Decisions for Optimization

A. How to apply "Lean Marketing Blueprint" in your business

B. Using "Video Conversion Marketing" to increase campaign performance

C. Applying Advanced Tactics to change the game for Sales & Marketing

III. Big Idea

A. Overview of challenges faced by executives in marketing

B. Introduction to HCD's Intent-Based Marketing solution

C. Explanation of how the solution helps in connecting with prospects at the right time

IV. Sales and Marketing Innovation

A. Introduction to the 6 Secrets for Rapid Growth

V. Principles of Lean CMO

A. Initiate

B. Integrate

C. Innovate

VI. Brand Strategy

A. Introduction to ICP, CPQ, SOV, "WHY," STORY, UVP

VII. Video Marketing

A. Importance of video in marketing

B. Benefits of video

C. Strategies for utilizing videos in marketing campaigns

VIII. Implementation of AI

A. AI for Marketing

B. AI for Sales

IX. Actionable Takeaways

A. Identifying implementable solutions

B. Planning the first steps for implementation

C. Identifying additional resources needed

X. Conclusion and Q&A

A. Resource Page from HCD