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Workshop Resources 

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Use Our Best Hacks

and Online Resources 

Welcome to Best Hacks and Online Resources page.  Over the years we continue to compile a list of the latest and most innovative tools and resources.  Putting into practice what you learn here will be well worth your time.  We have saved literally hundreds of thousands of dollars by using these tactics and applying Lean CMO Strategy to our business and with all of our clients.  I hope you find value with all of the resources we've provided here.

1-to-1 Video Platforms

  • VidYard
    www.vidyard.com The new way to get attention and stand-out in the inbox is through 1-to-1 Video outreach.  Send a individual personalized message to a prospect using this platform for a 20x better open rate with an animated GIF image of you waving at your prospect with their name written on a dry-erase board.

  • Loom Video
    www.useloom.com Abouto the same as VidYard

AI Intent Based Data

  • ZoomInfo
    ZoomInfo.com
    Use AI Intent Based Data to find prospects who are already searching for you service.  Greatly increase the chance to speak with decision makers who are ready to buy right now.

  • Bombora
    bombora.com Similar to ZoomInfo.  They offer a free trial and will send 10 free companies looking for your service per week as a trial.

Outsourcing Professionals

  • Fiverr
    www.fiverr.com
    Just about anything you can imagine, done for $5.  Of course there are many upsell options, but you can have logos done, landing pages and web design created, voice over work, animated video logos, etc.  The list of what can be done here, by fantastic creative talent is really unbelievable.


  • UpWork.com (previously Elance.com)
    This site has professionals from many different fields who you can subcontract their work on a project basis.
    I even found a really experienced Trademark attorney who lives in Chicago, on Elance.com.

  • Freelancer
    freelancer.com
    Similar to UpWork
     
  • oDesk
    oDesk.com
    Another UpWork-type option

  • TaskBullet
    taskbullet.com
    Virtual Assistant Full Service Team

    123Employee
    123employee.com
    Virtual Assistant Full Service Team

  • VA Staffer
    vastaffer.com
    Virtual Assistant Full Service Team

Video Production & CGI Animation:

  • Paradox Studios
    Oz Rao
    oz@theparadoxstudio.com
    www.theparadoxstudio.com
    My main video editor.  $500 for a 5 minute, very high-end video product.  Oz is amazing.

 

  • Explaindio
    www.explaindio.com
    DIY software to help you create explainer style animation videos to visually express your business or product.

 

  • HypnoVid
    hypnovid.com
    Completely done for you, HypnoVid charges $199 for 1 minute “Explainer” white-board style video.
    It is $99 extra for them to write your script and $99 more for them to provide the Voice Over work.
    Total price of $499 for a one-minute video is really fantastic.  You would pay about $10k-20k to anyone else.

 

  • Wooshii
    wooshii.com
    Great source to find a developer to put together a nice informational video for your company.

 

 

 

Automation Software:

  • Needls.com
    Run THOUSANDS of variations of your Facebook ads simultaneously.
    Finds the best converting ad.

 

  • ActiveCampaign
    $49/mo for similar features to InfusionSoft.
    Great value for a low price.
  • Autovation.io
    100% Done-For-You Email Automation Software
    Enterprise grade software with a team of experts to build all your automation and nurture sequences
    This service is AMAZING!
  • HC Development Proprietary Marketing Automation
    Schedule a free consult to find out if we can build the best platform for your company
    https://hcdevelopment.com/marketing-strategy-call

 

Graphic Design Work (Logos, Artwork, Etc)

Product Packaging Design, etc): 

  • CrowdSpring.com ($300 min order)
    I like this one the best for their privacy features & NDA with artists.Crowd Sourcing, where multiple graphic designers from around the world, submit fiinished work, to compete to win your bid.  For example, I bid $500 for a logo design and I had over 100 graphic designers submit finished work.  It then allowed me to send out my top 10 picks to friends to vote on the best one and leave comments, which helped me greatly in making my final decision.

 

  • 99designs.com
    probably the most popular crowd sourcing site currently

 

  • DesignCrowd.com
    A new site that also looks good.

 

  • Fiverr.com
    Just about anything you can dream of for $5 per gig.

 

Marketing:

 

  • Scoop.it
    Scoop.it allows you to collect and post curated content to your account or integrate your feed to your WordPress blog.  You can create any subject to re-post relevant news for your target audience.

 

  • Dlvr.it
    Allows you to simultaneously to all of my social sites

 

  • Alternatively to what Kawasaki suggests,
    I use:

    Scoop.it & dlvr.it for posting curated content and news, simultaneously, to all of my social sites.

 

  • feedly.com
    Feedly is a great news aggregator and RSS feed that allows you to collect news by topics and keywords.

 

  • HubSpot.com
    A great site for aggregating all of your social feeds to read them all in one place.

 

Calendar Scheduling Software:

Business Cards & Promotional Flyers:

  • GotPrint
    gotprint.net
    • Business Cards
      100 high-quality, 2-sided Business Cards in full color for ONLY $10

 

  • Flyers
    10,000 high-quality glossy 8.5”x11” flyers for our trade show for ONLY $448 (min order is 250)

 

Screen Capture Software

  • CloudApp -  fee per major version
    getcloudapp.com/
    *BEST Excellent screen snapshot and screen video recording software.

  • Camtasia - $200 one-time fee per major version
    techsmith.com
    Excellent screen recording software. 
  • Jing (free)
    https://www.techsmith.com/jing-tool.html
    Amazing free tool to create screen snaps with comments and also fantastic for screen recording short instructions to send to someone.  It even includes a free cloud repository and link to send the clips.  HIGHLY recommended.

Promotional Items Manufacturing

  • Alibaba
    alibaba.com
    This is an global supply-sourcing site where you can find suppliers for just about anything.
    T-shirts, Shopping Bags, Baseball Hats, Souvenirs-Wearables-&-Gifts ‘SWAG’, etc

Virtual Cloud Space & Team Collaboration

  • Google Drive (I use this one)
    This service is really good for hard drive back-up and syncing with your PC.
    You can access your files from your mobile phone or any other computer.
    $9/mo for 1 TB of data storage.

 

 

  • Yahoo Groups

 

  • iCloud.com for Mac users

Download Links

Click the button below to download a Checklist of the hacks and online resources above:

Click the button below to download an Infographic quick guide PDF of the online resources above:

Click the button beloew to purchase a copy of the Amazon Besteller, "The Lean CMO":

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