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HCD Lean CMO Workshop Slide Deck
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Use Our Best Hacks
and Online Resources
Welcome to Best Hacks and Online Resources page. Over the years we continue to compile a list of the latest and most innovative tools and resources. Putting into practice what you learn here will be well worth your time. We have saved literally hundreds of thousands of dollars by using these tactics and applying Lean CMO Strategy to our business and with all of our clients. I hope you find value with all of the resources we've provided here.
1-to-1 Video Platforms
- VidYard
www.vidyard.com The new way to get attention and stand-out in the inbox is through 1-to-1 Video outreach. Send a individual personalized message to a prospect using this platform for a 20x better open rate with an animated GIF image of you waving at your prospect with their name written on a dry-erase board. - Loom Video
www.useloom.com Abouto the same as VidYard
Outsourcing Professionals
- Fiverr
www.fiverr.com
Just about anything you can imagine, done for $5. Of course there are many upsell options, but you can have logos done, landing pages and web design created, voice over work, animated video logos, etc. The list of what can be done here, by fantastic creative talent is really unbelievable. - UpWork.com (previously Elance.com)
This site has professionals from many different fields who you can subcontract their work on a project basis.
I even found a really experienced Trademark attorney who lives in Chicago, on Elance.com. - Freelancer
freelancer.com
Similar to UpWork
- oDesk
oDesk.com
Another UpWork-type option - TaskBullet
taskbullet.com
Virtual Assistant Full Service Team
123Employee
123employee.com
Virtual Assistant Full Service Team - VA Staffer
vastaffer.com
Virtual Assistant Full Service Team
Video Production & CGI Animation:
- Paradox Studios
Oz Rao
oz@theparadoxstudio.com
www.theparadoxstudio.com
My main video editor. $500 for a 5 minute, very high-end video product. Oz is amazing.
- Explaindio
www.explaindio.com
DIY software to help you create explainer style animation videos to visually express your business or product.
- HypnoVid
hypnovid.com
Completely done for you, HypnoVid charges $199 for 1 minute “Explainer” white-board style video.
It is $99 extra for them to write your script and $99 more for them to provide the Voice Over work.
Total price of $499 for a one-minute video is really fantastic. You would pay about $10k-20k to anyone else.
- Wooshii
wooshii.com
Great source to find a developer to put together a nice informational video for your company.
- Envato Studio
https://studio.envato.com/
Great source to find a freelance video developer, After Effects editing pro, etc.
- Pond5
pond5.com
Stunning Stock Video Footage
- Animated Slide Shows
https://slide.ly/
https://animoto.com/ - Promo
promo.com
Stunning Stock - Playable
playable.video
Stunning Stock
Automation Software:
- Needls.com
Run THOUSANDS of variations of your Facebook ads simultaneously.
Finds the best converting ad.
- ActiveCampaign
$49/mo for similar features to InfusionSoft.
Great value for a low price. - Autovation.io
100% Done-For-You Email Automation Software
Enterprise grade software with a team of experts to build all your automation and nurture sequences
This service is AMAZING! - HC Development Proprietary Marketing Automation
Schedule a free consult to find out if we can build the best platform for your company
https://hcdevelopment.com/marketing-strategy-call
Graphic Design Work (Logos, Artwork, Etc)
Product Packaging Design, etc):
- CrowdSpring.com ($300 min order)
I like this one the best for their privacy features & NDA with artists.Crowd Sourcing, where multiple graphic designers from around the world, submit fiinished work, to compete to win your bid. For example, I bid $500 for a logo design and I had over 100 graphic designers submit finished work. It then allowed me to send out my top 10 picks to friends to vote on the best one and leave comments, which helped me greatly in making my final decision.
- 99designs.com
probably the most popular crowd sourcing site currently
- DesignCrowd.com
A new site that also looks good.
- Fiverr.com
Just about anything you can dream of for $5 per gig.
Marketing:
- Social Media
This is a great webinar put on by Guy Kawasaki and HubSpot about posting to multiple sites and what to post and how to find that content.
http://fast.wistia.net/embed/iframe/4s29gv969h?popover=true
- Scoop.it
Scoop.it allows you to collect and post curated content to your account or integrate your feed to your WordPress blog. You can create any subject to re-post relevant news for your target audience.
- Dlvr.it
Allows you to simultaneously to all of my social sites
- Alternatively to what Kawasaki suggests,
I use:
Scoop.it & dlvr.it for posting curated content and news, simultaneously, to all of my social sites.
- feedly.com
Feedly is a great news aggregator and RSS feed that allows you to collect news by topics and keywords.
- HubSpot.com
A great site for aggregating all of your social feeds to read them all in one place.
Calendar Scheduling Software:
- Top Calendar Software Picks (I've used each and my favorites are in this order)
vCita.com
Hubspot CRM Sales Pro - Meetings
Microsoft Bookings
Calendly.com
Stop the run-around of asking when people can meet.
Simply send them a link that checks your available time and books the appointment.
Automatic reminders before meeting sent to all parties.
HUGE time saver
Business Cards & Promotional Flyers:
- GotPrint
gotprint.net- Business Cards
100 high-quality, 2-sided Business Cards in full color for ONLY $10
- Business Cards
- Flyers
10,000 high-quality glossy 8.5”x11” flyers for our trade show for ONLY $448 (min order is 250)
- QR Code vCard Generator
http://goqr.me/#t=vcard
Screen Capture Software
- Camtasia - $200 one-time fee per major version
techsmith.com
Excellent screen recording software.
- Jing (free)
https://www.techsmith.com/jing-tool.html
Amazing free tool to create screen snaps with comments and also fantastic for screen recording short instructions to send to someone. It even includes a free cloud repository and link to send the clips. HIGHLY recommended.
Promotional Items Manufacturing
- Alibaba
alibaba.com
This is an global supply-sourcing site where you can find suppliers for just about anything.
T-shirts, Shopping Bags, Baseball Hats, Souvenirs-Wearables-&-Gifts ‘SWAG’, etc
Virtual Cloud Space & Team Collaboration
- Google Drive (I use this one)
This service is really good for hard drive back-up and syncing with your PC.
You can access your files from your mobile phone or any other computer.
$9/mo for 1 TB of data storage.
- OneDrive – by Microsoft (free storage space included)
https://onedrive.live.com/
- Yahoo Groups
- iCloud.com for Mac users
Must Read Books
- "Building a Story Brand" by Donald Miller (a MUST read)
https://www.amazon.com/Building-Storybrand-Clarify-Message-Customers/dp/1400201837/ - "Guerilla Marketing" by Jay Conrad Levinson (a MUST read)
https://play.google.com/store/books/details/Jay_Conrad_Levinson_Guerrilla_Marketing_4th_editio?id=UqXLxndm2oUC
- "The Lean Start-up" by Eric Ries (a MUST read)
https://play.google.com/store/books/details/Eric_Ries_The_Lean_Startup?id=tvfyz-4JILwC
- "Getting in the Game" by Matt Crowley
http://www.amazon.com/Getting-Game-Guiding-Startup-Investors/dp/0615570518 - "Start with Why" by Simon Sinek
https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone
Download Links
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Click the button below to download an Infographic quick guide PDF of the online resources above:
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