[VIDEO] Why Should Lakeland University Care About MaaS CMO™? (31 seconds)
HCD was able to set over 160 meetings to date and 21 starts
Executive Director of the Master of Legal Studies Program, UCLA School of Law
HCD’s campaign for Executive Education produced five times the number of qualified leads over the year before, while reducing the cost per qualified lead by
A full one-third of our incoming class is from leads generated by HCD’s campaign and our overall acquisition cost per student dropped by 10% due to HCD’s amazing result
Executive Programs Outreach, Seattle University
HCD has helped the UCLA Anderson School of Management to focus on growing our Executive MBA Program and was able to generate applications resulting in $2.7M in new revenue in just 18 months. I highly recommend HCD for any graduate program needing to greatly boost their pool of qualified candidates.
Director of Strategy - Recruiting, Admissions & Marketing, Executive MBA Programs
UCLA Anderson School of Management
Service & Pricing Proposal
(Actual Campaign Results)
Why Should Lakeland University Work with HCD?
Executive MBA Expertise + Proven Success
HCD has extensive experience and proven success, exclusively in the area of Executive MBA, university, graduate, and legal program outreach campaigns. We are not trying to be everything to everyone. We have an unyielding focus on being the best for your market and experts in finding qualified candidates for your program.
End-to-End Management From Intro to Application
Your dedicated HCD Marketing Administrator runs your CRM and hand-holds the candidate from introduction to application. We “marry” together the Sales and Marketing departments. No other marketing firm offers this level of collaboration with everyone on your admissions team.
Relentless Pursuit to Innovate
The right use of new technology is the best way to find people just-in-time and to hyper-personalize messaging to the prospective candid, so you stand-out from all the other spam messaging they receive. We have weaved AI and technology into our entire delivery and commit to remaining relentless in our search to keep advancing you, one step ahead of your competitor’s programs.
After our first engagement this year, our sales team had our 2 best months ever. This was a direct result of redefining our sales process and the coaching Dwight did with our sales team
CEO, Geographic Farming Software
In less than 12 months, Dwight generated 50 active prospects to produce over $54,000,000 in contract revenue, the largest sales universe ever for the company.
W. Patrick McGinty
Global Sales Dir, VRC Insurance Systems
As a Fractional CMO, Dwight and the HC Development team increased our retail customer base by more than 300% in less than 6 months and we have been a proud HCD customer since 2016.
CEO, 24/7 Call-A-Doc Telemedicine
HCD was able l to generate over 145 meetings to date and closed 4 new clients with total contract value of over $240,000 in the last
President, Aventis Systems
HCD helped to generate 127 meetings within 13 months, resulting in 11 closed sales, which provided a multiple ROI for our company. Even though it took a few months to find the successful mix of sales and marketing activities, HCD was relentless in making the needed adjustments to exceed our goals. I would highly recommend HCD to anyone needed a proven process for significant growth.
Sr. Director, Provider Relations
In the first three months working together, through aggressive outreach and constant collaboration, HCD uncovered $200k in new revenue opportunity.